Muggles, witches, and wizards gather ‘round! May 2nd isn’t just another day on the calendar—it’s International Harry Potter Day, marking the defeat of He-Who-Must-Not-Be-Named at the Battle of Hogwarts.
For brands, this day holds as much power as the Elder Wand—if you know how to wield it. Enter: Behavioral Targeting, the digital marketing equivalent of a perfectly brewed Felix Felicis potion (that’s Liquid Luck, for you non-magical folk).
Swish and flick your marketing wand, and peep into how behavioral targeting can make your brand The Chosen One this May 2nd.
What in Merlin’s Beard is Behavioral Targeting, Anyway?
Behavioral targeting is magical data at work. Instead of throwing ads around like a bewitched Quaffle, you target users based on what they actually do:
- What they browse (hello, Hogwarts house robes)
- What they buy (collector’s wands, anyone?)
- What they search for (e.g., “Butterbeer recipe easy”)
- Where they spend their time online (YouTube, Pinterest, CTV)
It’s like peeking into Dumbledore’s Pensieve—witnessing real memories (behavior patterns) and tailoring your messaging with precision spells.
Fans flock to events, products, and experiences around this day like Hogsmeade shops on a snowy afternoon.
Behavioral targeting lets you map fans flocking to events, products, and experiences around this day, and meet them exactly where they are.
Why International Harry Potter Day is a Marketer’s Marauder’s Map
On May 2nd, the internet transforms into a swirling cauldron of Hogwarts nostalgia:
- Fans are rewatching the movies on CTV.
- Shopping for Gryffindor scarves and Ravenclaw notebooks.
- Googling “Harry Potter party ideas” or “DIY Hogwarts decor.”
- Sharing memes like “Still waiting for my Hogwarts letter.”
Behavioral targeting gives brands a real-time Marauder’s Map of fan behavior with real, first-party data. There’s access to not just who they are but what they’re doing, where they’re heading, and what they’ll need next for personalised user touchpoints.
Instead of whispering “Mischief Managed,” you’ll whisper “Conversions Achieved.”
Examples of Real Behavioral Targeting Actions:
| Audience Segment | Behavior | Opportunity |
|---|---|---|
| Cosplayers | Searching for “DIY Hogwarts robes” | Serve product ads for costume accessories |
| Binge Watchers | Watching Harry Potter marathons | Promote popcorn bundles, snacks, themed drinks |
| Superfans/Collectors | Buying wands, limited editions | Upsell exclusive merchandise or early-access offers |
| Parents planning parties | Googling “Harry Potter birthday party ideas” | Serve ad kits with party decor, invitations, cakes |
| DIY Crafters | Pinning “Hogwarts common room decor” | Promote themed DIY kits or craft tools |
| Fanfic Readers | Visiting Wattpad, Archive of Our Own | Serve premium e-reader ads, digital books, or fan-themed merch |