Asian American audiences,
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The right strategy, channels, content and publishers to drive extraordinary multicultural campaign outcomes.
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Asian Indians (or Indian Americans) are the single largest Asian American group in the US, and ~2.2 million people from this affluent segment are eligible to vote (Source: Pew Research, AAPI Data).
They are also an affluent segment, earning a median household income of $145K, and are an ethically diverse, well-educated, and influential audience.
$96k Median HH income (39% higher than U.S. median)
95% have smartphones and internet access
More than 50% are Gen-Z and Millennials
Source: US Census Bureau
Asian Indians, with their linguistically and culturally diverse backgrounds, maintain strong ties to their native culture, including sports, news, festivals, and movies.
Getting this influential segment educated and informed about your message requires you to understand where they spend their time online, what websites they frequent, times of the year that matter to them, and the right language that will resonate with them.
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Name the most popular news websites that Asian Indians flock to? Name the most viewed Connected TV platforms that stream Indian movies and shows? Name the stores, ecommerce, and sports sites that attract the most Asian Indians? Name the most culturally significant times of the year (other than Diwali)?
Utilize news or sports to showbiz websites that Asian Indians spend time on
Leverage the right data and analysis that delivers precise segments
Find your audience on Connected TV to Display to Audio to Video
That brings you insights into what matters (and when) to this specific audience
Major holidays that these audiences celebrate offer brands specific, high-spend moments in the year to target these audiences with specific messaging.
Cricket has a passionate following within a large part of the Asian-American community. Think of it as being as popular as the NFL or the NBA in the US, giving you access to a gigantic, engaged audience.
Many Asian-Americans consume media and prefer communication in their native languages. In fact, over 66% of the population speaks a second language at home. Are your ad campaigns harnessing this?
Asian-Americans typically have family and friends in their native countries and around the world, giving you the opportunity to tap into powerful, emotional purchasing power.
Gain access to a wealth of premium publisher inventory, including First Look deals and high-impact ad formats. Additionally, our publisher partnerships provide access to valuable first-party data, enabling us to create highly targeted campaigns that resonate with Asian-Indian audiences.
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Video and CTV advertising to build brand awareness among Asian-American audiences. We carefully place culturally relevant content and placements around popular Asian-American channels and programs.
During the consideration stage, we use numerous channels, including display advertising, Meta, Youtube, etc. We also factor in culture-specific content featuring influential figures. This could include Asian movie stars, TV show personalities, YouTubers, or even well-respected cultural icons.
We focus on retargeting and running second- screen advertising campaigns to drive conversions. We also partner with top white-listed domains frequented by Asian-Americans, and tailor messaging to cultural requirements.
Video and CTV advertising to build brand awareness among Asian-American audiences. We carefully place culturally relevant content and placements around popular Asian-American channels and programs.
During the consideration stage, we use numerous channels, including display advertising, Meta, Youtube, etc. We also factor in culture-specific content featuring influential figures. This could include Asian movie stars, TV show personalities, YouTubers, or even well-respected cultural icons.
We focus on retargeting and running second- screen advertising campaigns to drive conversions. We also partner with top white-listed domains frequented by Asian-Americans, and tailor messaging to cultural requirements.
With years of experience in search, social, and programmatic campaigns, as well as hands-on expertise with numerous DSPs, we become an extension of your team. We’ll work collaboratively to understand your unique goals, craft a data-driven strategy tailored to Asian-American audiences, and meticulously execute your campaigns for maximum impact.
Manage your multicultural campaigns independently with our self-serve DSP, Vizibl. Precisely target Asian-American audiences with no minimum commitments or restrictive contacts. With a user-friendly interface, real-time reporting, and granular targeting, you can optimize your campaigns on the go.
Gain access to a wealth of premium publisher inventory, including coveted First Look deals and high-impact ad formats. Additionally, our publisher partnerships provide access to valuable first-party data, enabling us to create highly targeted campaigns that resonate with Asian-American audiences.
Our CDP unifies customer data from various sources, creating a holistic view of your target audience. This unified profile empowers you to gain deeper audience insights, predict behaviors, and personalize your advertising messages for maximum engagement.
Did you know: Video and CTV outperform in prospecting campaigns for multicultural
Did you know: Chinese audiences typically perform well in bottom-funnel campaigns
Did you know: Asian-American audiences spend a lot of their time on culture-specific news/sports sites
With our proven experience, premium publisher network, programmatic reach, adtech expertise and complete transparency, successful digital ad campaigns targeting Asian-Americans can be a breeze.
Talk to us today.
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